Why Consumer Goods Companies Struggle to Keep Up with Food & Beverage Trends

In the fast-moving world of consumer goods, timing is everything. Yet more than 80% of new product launches fail — not because of poor execution, but because they miss the mark on consumer demand.

Traditional market research often takes months. By the time insights are published, consumer preferences have already shifted. Reports from large providers like Nielsen, Mintel, or Kantar provide useful historical data, but they lack the real-time signals that companies need to act quickly.

This is where real-time food and beverage trend intelligence comes in. At Trendable, we analyze over 100 million data points daily across social media, retail, and consumer channels to give companies an up-to-date picture of what is trending. From flavors like Yuzu Citrus and Spicy Honey to consumer shifts toward zero sugar and sustainable packaging, the data is clear: winners are those who anticipate trends early.

Consumer goods companies that use predictive tools not only reduce risk, they commercialize trends at the right time — and win market share before the competition.

👉 Want to see what’s trending right now? Book a free Trendable demo today.