What’s Trending in Food & Beverage Right Now? (2025 Edition)

Every year, new flavors, brands, and formats shape the consumer goods market. But which trends are worth your attention in 2025?

Based on Trendable’s real-time analysis of over 100M+ data points, here are some of the fastest-growing trends today:

🌱 Trending Flavors

• Yuzu Citrus – Hot (+127%)
• Spicy Honey – Rising (+76%)
• Matcha Fusion – Rising (+89%)

🥤 Consumer Preferences

• Zero Sugar – Hot (+201%)
• Sustainable Packaging – Hot (+178%)
• Functional Benefits – Rising (+145%)

🏷️ Brands to Watch

• Plant Pioneers – Hot (+134%)
• Sustainable Sips – Rising (+98%)

What this tells us: Consumers in 2025 are looking for healthier, functional, and sustainable choices — but still crave exciting, bold flavors.

For food and beverage companies, the challenge is clear: identify which of these trends align with your brand, and move quickly to commercialize them before the market is saturated.

👉 Stay ahead of the curve. Explore the latest consumer trend intelligence with Trendable.

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