Artikler

En mattrend på sosiale medier når norske hyller gjennom fire ganske forutsigbare faser. Kjenner du fasene, vet du også når det er for sent å henge seg på — og når det fortsatt er tidlig nok.

De fleste kampanjer måles på volum i kampanjeuken. Det tallet er nesten alltid positivt — og nesten alltid misvisende. Her er de fire tallene som forteller om kampanjen faktisk lønte seg.

Et utsolgt varenummer koster mer enn dagens salg. Kunden bytter merke, vanen flytter seg, og kjeden merker seg at du ikke leverer. Her er hva det faktisk koster og hvordan du oppdager det i tide.

Kategorigjennomgangen avgjør sortimentet for et helt år, men forberedes ofte på tre dager. Her er hva du bør ha på plass — og hvorfor argumentet må handle om kategorien, ikke om produktet ditt.

Protein i alt, sukker på vei ned, private label som tar terreng og et matsvinn-fokus som endrer emballasjen. Her er trendene som faktisk flytter volum i norsk dagligvare i 2026.

A strong product innovation strategy in consumer goods requires more than creativity. Here's how leading FMCG companies are building data-driven NPD processes that consistently beat the odds.

Winning retail range reviews and negotiations in consumer goods requires more than sales data. Discover how top KAMs are using trend intelligence to command the room.

Evaluating trend forecasting software in 2025? Here's what separates genuinely useful platforms from expensive dashboards — and what FMCG companies should look for.

What should a modern consumer insights platform actually do? Here's what FMCG insights teams are looking for in 2025 — and why real-time data is changing the standard.

Modern category management in consumer goods requires more than sales data. Discover how real-time trend intelligence is giving category teams a competitive edge at the negotiation table.

AI is reshaping how consumer goods companies detect trends, develop products, and compete. Here's a practical guide to where AI creates real value in FMCG — and where it doesn't.

80% of consumer goods launches fail. Here's how leading FMCG brands are using real-time data and trend intelligence to reduce product launch risk and improve hit rates.

What food and beverage trends will shape the next 12 months? Learn how leading FMCG brands use AI-powered trend forecasting to get ahead of consumer demand before it peaks.

Comparing the best consumer trend analysis tools in 2025? See how Trendable stacks up against Mintel, Euromonitor, and other market intelligence platforms for FMCG teams.

Discover how trend intelligence is helping FMCG companies reduce failed product launches, move faster than competitors, and make smarter decisions using real-time data.

No-low beverages are growing worldwide

An “old” product suddenly becomes the hottest trend. Right now, that’s the Biscoff cookie.

What’s Trending in Food & Beverage Right Now? (2025 Edition)

The Future of Food Intelligence – How AI Predicts Consumer Trends with 95% Accuracy

Why Consumer Goods Companies Struggle to Keep Up with Food & Beverage Trends